Portfolio // Highlight
Microsoft Expression Suite: French Launch

The Brief: Drive both creatives and developers to try Microsoft's new product suite which promises a seamless collaboration environment.
The Answer: Based on the knowledge that it's part of a Developers DNA to try out (almost) anything, we focused on the more fickle Creative target, with a hook revolving around the almighty, sometimes elusive, "Idea". Thereby challenging them to dig into the application's potential by equating it's possibilities to the designers own boundless imagination.